Industries
Eight core industries, each with its own realities.
Every industry has its own regulations, customers and systems. Here is where we focus in each, and how our practice pillars apply: the information and data we govern, the AI we put oversight around, the platforms we build and implement, and the experiences we design.
These are typical needs and applications, not descriptions of client work.
Healthcare & Pharmaceutical
Focus: Digital-first patient workflows and privacy-safe, HIPAA-aware data activation.
Healthcare and life sciences organizations want to expand digital self-service and streamline administration while handling sensitive health information under strict privacy rules.
- Data & Analytics
Classification, access control and retention rules for health and research data, so only permitted data reaches analytics and marketing tools.
- AI Governance
Risk review and human oversight for AI used in administrative workflows, patient communication or content drafting.
- MarTech & Adobe Experience Cloud
Consent-aware audiences in Real-Time CDP, and accessible patient, member and professional sites in Adobe Experience Manager with review workflows for regulated content.
- Experience Design
User research and service design for digital-first patient and member workflows, from booking and intake to follow-up.
Financial Services
Focus: Regulatory compliance, secure analytics and digital banking journeys.
Financial institutions want to increase adoption of digital products and improve customer satisfaction, while maintaining effective data governance and meeting regulatory obligations.
- Data & Analytics
Data governance, lineage and quality for regulatory reporting, and secure analytics on governed customer data.
- AI Governance
Documented oversight for AI that influences customer-facing decisions, such as eligibility, pricing or service routing.
- MarTech & Adobe Experience Cloud
Digital banking journeys in Adobe Experience Manager, personalized and tested with Adobe Target, and measured end to end in Adobe Analytics.
- Engineering & Technology
Secure cloud platforms on AWS and Azure, with DevOps automation and quality assurance for customer-facing applications.
Retail & CPG
Focus: Ultra-personalized web and mobile commerce, and targeted promotions.
Retail and consumer brands aim for personalized web and mobile experiences, timely recommendations and promotions, and sales and marketing systems that share one view of the customer.
- MarTech & Adobe Experience Cloud
Audiences built from unified profiles in Real-Time CDP, personalized offers in Adobe Target, and Adobe Commerce storefronts that use the same customer data.
- Data & Analytics
Customer and product data quality across commerce, loyalty, CRM and marketing systems.
- Engineering & Technology
Mobile app development and quality assurance engineering for shopping experiences that hold up at peak demand.
- Experience Design
Experience assessments and CX optimization across the path to purchase, informed by user research.
Telecommunications
Focus: High-volume customer data unification and lifecycle engagement.
Telecommunications providers want every interaction to be timely and useful: anticipating needs, personalizing offers and service, and managing large volumes of customer data responsibly.
- Data & Analytics
Data pipelines that unify high-volume billing, usage and CRM data, with consent, quality and retention controls.
- MarTech & Adobe Experience Cloud
Real-time profiles in Adobe Experience Platform, with Real-Time CDP audiences activated across web, app and assisted channels for lifecycle engagement.
- Business Transformation & CRM
Microsoft Dynamics 365 for sales and customer service, working from the same unified customer view.
- AI Governance
Risk tiering and monitoring for AI-driven personalization, churn models and service automation.
Government & Public Sector
Focus: Modernized citizen services and MapleRecord records governance.
Public bodies are expected to offer responsive self-service portals, digital documents, forms and signatures, and well-governed records, while reducing wait times and in-person visits.
- Information Governance & Records
Records programs, retention schedules, requests and role-based access, configured in MapleRecord, our records management platform.
- AI Governance
Inventories, policies and vendor review for AI in public-facing services.
- Experience Design
Research-led, accessible citizen services that reduce wait times and in-person visits.
- MarTech & Adobe Experience Cloud
Accessible public websites in Adobe Experience Manager, with Adobe Analytics showing where residents struggle to complete tasks online.
Media & Entertainment
Focus: Audience intelligence, content management and omnichannel delivery.
Media and entertainment organizations want every moment on their sites, streaming services and apps to feel relevant, building long-term relationships based on trust.
- MarTech & Adobe Experience Cloud
Audience intelligence and journey analytics in Adobe Analytics, with content managed in Adobe Experience Manager and delivered to every channel.
- Data & Analytics
Trusted audience data, consistent content metadata, and metrics that every team defines the same way.
- Digital & Product
Product strategy, development and agile delivery for streaming services and apps.
- AI Governance
Review before AI-generated content or recommendations are published.
Manufacturing & Distribution
Focus: Supply-chain visibility and process optimization.
Manufacturers and distributors need a clear view of suppliers, inventory and orders, efficient processes, and accurate product information in every channel that supports assisted selling and self-service purchasing.
- Data & Analytics
ERP, inventory and order data integrated into governed sources, with dashboards that give supply-chain visibility.
- Business Transformation & CRM
Process and business optimization from order to delivery, with program management and change enablement for the teams involved.
- MarTech & Adobe Experience Cloud
Self-service ordering for dealers and distributors with Adobe Commerce B2B features such as company accounts, shared catalogs and negotiable quotes.
Software & Technology
Focus: Scalable cloud architecture, AI/ML enablement and product velocity.
Software companies need platforms that scale with demand, AI features they can ship with confidence, and product and marketing teams that move quickly on reliable data.
- Engineering & Technology
Scalable cloud architecture on AWS and Azure, DevOps and CI/CD automation, and AI/ML enablement for product features.
- AI Governance
Governance for AI features built into your products and for the AI tools your teams use internally.
- Digital & Product
Product vision, product development and go-to-market, with agile delivery that keeps releases moving.
- MarTech & Adobe Experience Cloud
Lead management and nurture in Adobe Marketo Engage, with Adobe Analytics and Adobe Target to improve trial, sign-up and onboarding journeys.
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Don't see your industry?
The underlying challenges are often the same. Tell us about your sector and what you need to build or improve, and we'll scope a practical first step with you.