Analytics
Adobe Analytics
With A4T, Adobe Analytics becomes the reporting source for Target activities, so tests are measured with the same metrics and segments as the rest of your reporting.
Personalization
Turn testing and personalization into a steady program.
We implement Adobe Target, decide with you where personalization is worth the effort, design and analyze A/B and multivariate tests, and support the program after launch.
At a glance
Adobe Target
Testing and personalization: A/B and multivariate tests, plus rule-based and AI-assisted targeting of content and offers.
Not sure where to start? We begin with an assessment, then implement the priorities with you.
What the platform assessment coversProduct overview
What Adobe Target does
Adobe Target is Adobe's application for testing and personalization. Teams use it to compare experiences, deliver content to defined audiences, and use machine learning to choose the best experience for each visitor.
Describes Adobe's software, not a Maverick InnoGarage offering.
A/B and multivariate tests
A/B tests split traffic between two or more experiences to compare them. Multivariate tests compare combinations of offers across several page elements to find the best-performing combination.
Experience Targeting
Delivers specific content to a specific audience based on rules you define, such as location, referring channel or profile attributes.
AI-driven activities
Auto-Allocate shifts traffic toward the best-performing experience while a test runs. Auto-Target and Automated Personalization use machine learning to match experiences or offer combinations to individual visitors, and require Target Premium.
Recommendations
Suggests products, content or other items to visitors based on their behavior and your catalog. Recommendations requires a Target Premium license.
Visual and form-based composers
The Visual Experience Composer lets teams change page content in a visual editor, including on single-page applications. The Form-Based Experience Composer covers channels without a visual editor, such as apps, email and server-side delivery.
Analytics and audience integrations
Analytics for Target (A4T) uses Adobe Analytics as the reporting source for activities. Audiences from Real-Time CDP can be shared with Target for same-page and next-page personalization.
When teams reach out
Problems we solve
Common reasons teams bring us in for Target work, whether the platform is new or already live.
- Adobe Target is licensed but used for only a handful of tests a year
- Test ideas come from opinions rather than data or a shared backlog
- Teams dispute winners because Target and Adobe Analytics report different results
- Pages flicker or load slowly when an activity runs
- A move to Web SDK or a site rebuild means Target has to be re-implemented
- Personalization is planned, but audiences and content variations aren't ready
Services
What we deliver for Target
Implementation and setup
We deploy Adobe Target on your sites and apps so activities load reliably, track the right metrics, and connect to the rest of your Adobe applications.
- Web SDK or at.js through Tags, with flicker handling
- Environments, properties and user permissions
- Audiences, profile attributes and conversion metrics
- A4T and Real-Time CDP connections, tested before launch
Personalization strategy
We identify with you where personalization can make a difference, which audiences matter and what content each one needs, before anything is built.
- Audiences drawn from analytics, CRM and Real-Time CDP data
- A personalization roadmap prioritized against business goals
- Rule-based or AI-driven activity type for each use case
- Content and offer requirements for each experience
A/B and multivariate testing
We design, build and analyze tests that start from a clear hypothesis and a primary metric, with enough traffic to reach a reliable result.
- Hypotheses and a backlog scored by impact, effort and traffic
- Sample size and test duration planning
- Builds in the Visual or Form-Based Experience Composer
- Results analysis and a documented next step for each test
Ongoing support and management
We run the program with your team after launch, so tests keep shipping, results get used and the implementation stays healthy.
- Activity QA, launch and monitoring
- Regular results reviews and backlog updates
- A record of past tests and the decisions they led to
- Implementation maintenance as sites and libraries change
Practical applications
Target in practice
These are illustrative scenarios that show typical situations and approaches. They are not descriptions of specific client projects.
- Illustrative use case
Restarting a stalled testing program
- Situation
- A travel company licenses Adobe Target but runs occasional tests chosen by whoever asks first, and the results are rarely acted on.
- Approach
- Review the implementation and past activities, set up A4T reporting, build a scored hypothesis backlog, and agree on a primary metric for each test before it launches.
- Intended outcome
- Tests run from a shared backlog, and each result ends in a recorded decision.
- Illustrative use case
Personalizing with shared audiences
- Situation
- A telecommunications provider builds audiences in Real-Time CDP for email campaigns but shows every website visitor the same home page.
- Approach
- Share priority Real-Time CDP audiences with Target, build Experience Targeting activities for them, and hold back a control group to compare each personalized experience with the default.
- Intended outcome
- Web and email work from the same audience definitions, and each personalized experience is measured against a baseline.
FAQ
Target questions
How do we decide what to test first?
Start from your business goals and the pages or journeys where traffic is high and drop-off is visible. We score ideas by expected impact, effort and available traffic, and each test gets a written hypothesis and a primary metric before it's built.
How are test results measured?
Each activity has a goal metric agreed before launch. Results can be reported in Target or, with Analytics for Target (A4T), in Adobe Analytics, where you can break them down by your existing segments. We check sample size and confidence before calling a winner.
Which AI-driven activities need Target Premium?
Auto-Target, Automated Personalization and Recommendations require Target Premium. Auto-Allocate, which moves traffic toward the better-performing experience during an A/B test, doesn't. We check what your current license supports and whether an upgrade would pay off for your traffic and content.
Can Target personalize apps and server-side experiences?
Yes. Beyond web pages, Target can deliver experiences to mobile apps and server-side applications through the Form-Based Experience Composer and Adobe's SDKs and APIs. We choose the approach during implementation, based on where your experiences are rendered.
Can you take over a testing program another team started?
Yes. We review the implementation, active and past activities, and reporting, fix what's needed, and then keep the program running with your team.
Related applications
Applications that work alongside Target
Customer data
Adobe Real-Time CDP
Real-Time CDP audiences built from unified profiles can be shared with Target for same-page and next-page personalization.
Content
Adobe Experience Manager
Experience Fragments and Content Fragments from Adobe Experience Manager can be exported to Target as offers, so personalized experiences reuse approved content.
Insights
Related reading
Customer Experience
Enhancing customer experience with personalization and innovation
Why customer experience matters, the role of personalization and unified customer data, and practical strategies to improve CX.
3 minMarTech
Improving customer engagement with Adobe Real-Time CDP
An overview of Adobe Real-Time CDP: unified profiles, real-time audiences, activation to other channels, and privacy controls.
3 min
Other Adobe applications
MarTech overview- Customer dataAdobe Experience Platform
- Marketing automationAdobe Marketo Engage
- CommerceAdobe Commerce
- ContentAdobe Content Management
Maverick InnoGarage is an Adobe Solution Partner.
We implement, integrate and support Adobe Experience Cloud applications.
Adobe, the Adobe logo and Adobe product names are either registered trademarks or trademarks of Adobe in the United States and/or other countries.
Start a conversation
Get more from Adobe Target.
Tell us how you use Target today and what you want to improve, from a first test to a full program. We'll scope a practical first step with you.