MarTech & Adobe Experience Cloud
Governed customer data. Connected customer journeys.
We implement and run the marketing technology behind your customer experience, from unified customer data and audiences to content, personalization and testing, analytics and attribution, B2B marketing automation and commerce, with consent and usage rules built in. We deliver it on Adobe Experience Cloud as an Adobe Solution Partner.
The challenge
Licensed capability isn't the same as delivered value.
Each application in a marketing stack does a lot on its own, but many organizations implement them as separate projects. The result is customer profiles that don't match analytics, content that can't be personalized, and campaigns built on stale audiences.
The symptoms are manual workarounds, inconsistent customer experiences, and trouble showing a return on the investment. Closing that gap depends less on features than on data design, integration, governance, and how teams run the platforms day to day.
Who this is for
Marketing and digital experience leaders
Personalized, consistent journeys across channels.
Marketing operations
Reliable automation, clean data, and less manual effort.
Technology and architecture teams
Sound integration with CRM, commerce and data platforms.
E-commerce leaders
A commerce platform that scales and connects to the wider experience.
What we deliver
Services and capabilities
We organize our MarTech delivery around what you're trying to achieve, then implement, integrate and customize the Adobe Experience Cloud applications that serve it.
Unified customer data and audiences
Schemas, identity and data flows designed so real-time profiles and audiences are accurate and ready to use across channels.
- Data model and identity strategy
- Source connections and ingestion
- Audience design and activation
- Profile data governance and quality
Content and digital assets
Enterprise asset management, headless and hybrid CMS, and streamlined content creation, governance and omnichannel publishing.
- Site and component implementation
- Digital asset management
- Multi-site management and localization
- Content strategy, governance and authoring workflows
Analytics and attribution
Numbers teams trust, from tracking design and attribution to the dashboards people use to make decisions.
- Measurement plans and tracking implementation
- Custom dashboards and reporting
- Data strategy and measurement planning
- Ongoing optimization
Personalization and testing
Experiments and targeted experiences built on reliable audience data and content that's ready to vary.
- Personalization strategy
- A/B and multivariate test design
- Audience-based targeting
- Campaign optimization
B2B marketing automation
Lead lifecycle management, nurture programs and campaign operations that run reliably across channels.
- Instance setup and CRM integration
- Campaign and nurture program automation
- Campaign performance reporting
- Instance customization and optimization
Commerce
Online stores that perform well and share data with your content, marketing and back-office systems.
- E-commerce strategy
- Store implementation and customization
- Migration to Adobe Commerce
- Performance optimization and ongoing support
Integration with enterprise systems
Adobe applications connected to each other and to the systems around them, so data moves without manual handoffs.
- Connections to CRM, ERP and data platforms
- Data flows between Adobe applications
- Integration testing
- Documentation and handover
- All applications
The platform we deliver on
MarTech delivered on Adobe Experience Cloud
Nine Adobe offerings, one connected stack. We work across Adobe Experience Cloud as a whole, and on each application within it. Every application has its own page covering what it does and the services we provide for it.
End to end
Adobe Experience Cloud
End-to-end digital strategy, content and customer journey orchestration across the Adobe applications you use.
- One roadmap and architecture across your Adobe applications
- Data, content and measurement designed to work together
- Customer journeys coordinated across channels and applications
- Integration with your CRM, commerce and data platforms
Customer data
Adobe Experience Platform
Unified customer profiles and cross-channel data activation, built on sound schemas, identity and governance.
Customer data
Adobe Real-Time Customer Data Platform
Real-time B2B and B2C audience segmentation and privacy-safe activation, set up and run with your teams.
Content
Adobe Experience Manager
Enterprise digital asset management, headless and hybrid CMS, and omnichannel content delivery.
Analytics
Adobe Analytics
Deep audience intelligence, attribution modeling and journey analysis, from tracking design to dashboards.
Marketing automation
Adobe Marketo Engage
B2B marketing automation, lead lifecycle management and campaign operations, synced with your CRM.
Personalization
Adobe Target
A/B and multivariate testing, AI-driven personalization and recommendations, run as an ongoing program.
Commerce
Adobe Commerce
Scalable B2B and B2C commerce experiences, from catalog and checkout to order handling and integration.
Content
Adobe Content Management
Streamlined content creation, governance and omnichannel publishing across AEM Sites and AEM Assets.
Maverick InnoGarage is an Adobe Solution Partner.
We implement, integrate and support Adobe Experience Cloud applications.
Adobe, the Adobe logo and Adobe product names are either registered trademarks or trademarks of Adobe in the United States and/or other countries.
Governance built in
Governed MarTech, from consent to activation
Profiles and audiences are only as useful as the data behind them, and only as safe as the rules around it. We build consent, usage rules, data quality and documentation into MarTech work from the start, drawing on our Data Governance and AI Governance work.
Consent-aware profiles
Data models and identity rules designed so that profiles and audiences reflect the consent you've collected.
Data usage labels and access
Labels and access set up so that sensitive data is used only for the purposes your policies allow.
Profile data quality
Source connections and ingestion reviewed so that the profiles your teams activate stay accurate.
Documented integrations
Data flows between Adobe applications and enterprise systems, documented and handed over to your teams.
Ways to work with us
Start where you are
Whether you're adopting a new application or improving one you already run, pick the starting point that fits. Each one leads into work our team delivers with yours.
Not sure? Start here
Platform assessment
The first phase of delivery: a review of how your Adobe applications are configured, integrated and used, ending in prioritized opportunities we can implement with you.
Good when
you're unsure where the gaps are, or an implementation stalled after go-live.
Implementation and integration
We implement Adobe applications, connect them to each other and to your CRM, commerce and data platforms, and customize them where standard features stop.
Good when
you're adopting a new Adobe application or connecting one to the rest of your stack.
Optimization and ongoing support
We refine and support what's already live: tracking, audiences, tests, content workflows and site performance.
Good when
the platform is live but isn't delivering what you expected.
Training and enablement
We train your teams and hand over documentation and runbooks, so they can operate and extend what's in place.
Good when
your teams aren't yet using features you already license.
From vision to victory
Three stages, one accountable team
Each stage ends with something tangible you can review, use and build on. What you keep is listed under What you receive, further down this page.
- 01
Understand & strategize
Review your current Adobe setup, data flows, use cases and team practices, then define the target architecture, data model and the use cases to deliver first.
- 02
Implement & integrate
Configure, build and test the Adobe applications, integrate them with each other and your CRM, commerce and data platforms with minimal disruption, and train your teams.
- 03
Optimize & grow
Monitor adoption, data and performance, then refine journeys, audiences, tests, content and campaigns.
Deliverables
What you receive
Practical outputs your teams can use, run and maintain.
Platform assessment
How your Adobe applications are configured and used, and where the gaps are.
Solution architecture and data model
Schemas, identity, integrations and data flows, documented.
Measurement plan
What to track, why, and how it maps to business questions.
Implemented configuration
Configured applications and integrations, tested against agreed use cases.
Personalization and testing roadmap
Prioritized experiments and audience-based experiences.
Runbooks and training
Documentation and sessions that let your teams operate independently.
Practical applications
How this work applies in practice
These are illustrative scenarios that show typical situations and approaches. They are not descriptions of specific client projects.
FAQ
Frequently asked questions
Which Adobe applications do you work with?
Across Adobe Experience Cloud: Adobe Experience Platform, Real-Time CDP, Experience Manager, Analytics, Marketo Engage, Target, Commerce and content management in AEM Sites and Assets. We can focus on one application or work across several and the integrations between them. If you use another Adobe application, ask us and we'll tell you plainly whether we're a good fit.
Can you improve an existing implementation?
Yes. We can start from a setup that's already live: we review how it's configured and used, then fix, integrate or optimize what's holding it back.
Do you provide training?
Yes. Training and support are part of our MarTech services. We document what we deliver and train the people who will run it, so your teams can operate and extend it without us.
How do you keep customer data governed and privacy-safe?
We design data models, data usage labels and access so that profiles and audiences are used only in ways your consent records and data governance policies allow, in Adobe Experience Cloud and the systems connected to it. This is where our MarTech work connects with our Data Governance and AI Governance work.
Where should we start?
If you're not sure, start with a platform assessment, the first phase of delivery: we review how your Adobe applications are configured, integrated and used, then implement the priorities with you. If you already know what you need, we start directly with implementation, customization, optimization or training.
What do you need from us to get started?
Which Adobe applications you use, what you want to improve, and who on your side owns the platforms. Share this through the contact form and we'll follow up to discuss it.
Connected expertise
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Start a conversation
Get more from your marketing technology.
Tell us which Adobe applications you use and where you want to improve. We'll scope a practical first step with you.