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Maverick InnoGarage
Adobe Solution Partner, Bronze

Analytics

Digital measurement your teams can trust and act on.

We plan and implement Adobe Analytics tracking, build Analysis Workspace dashboards around real decisions, and keep the data accurate as your sites and apps change.

Discuss your projectRequest an assessment

At a glance

Adobe Analytics

Collects and analyzes behavioral data from websites, apps and other digital channels, with segmentation, reporting and attribution.

Not sure where to start? We begin with an assessment, then implement the priorities with you.

What the platform assessment covers

Product overview

What Adobe Analytics does

Adobe Analytics collects behavioral data from websites, apps and other digital channels and gives analysts tools to segment it, attribute results and share findings. Its value depends on how well the data is collected and organized.

Describes Adobe's software, not a Maverick InnoGarage offering.

  • Analysis Workspace

    A browser-based, drag-and-drop environment for building projects with freeform tables and visualizations, then sharing them or scheduling them as PDF or CSV files.

  • Segments and calculated metrics

    Segments isolate subsets of data using nested Visitor, Visit and Hit containers, including sequential conditions. Calculated metrics combine existing metrics into the measures a business uses.

  • Attribution

    Analysts choose how dimension items receive credit for success events, apply attribution models to metrics and breakdowns, and compare models in the Attribution panel.

  • Report suites

    Data is collected into report suites, each with its own variables and settings. Virtual report suites create filtered views of that data for specific teams or uses.

  • Web SDK data collection

    Adobe recommends the Adobe Experience Platform Web SDK for new implementations, deployed through Tags or as a JavaScript library. Data travels through the Edge Network to the report suites set in a datastream.

  • Integration with Adobe Target

    Analytics for Target (A4T) makes Adobe Analytics the reporting source for Target activities, so tests are measured against the same metrics and segments as the rest of your reporting.

When teams reach out

Problems we solve

Common reasons teams bring us in for Analytics work, whether the platform is new or already live.

  • Marketing, product and finance teams report different numbers for the same campaign or period
  • Tracking has drifted as the site or app changed, and no one owns the measurement plan
  • A move from AppMeasurement or the Analytics extension to Web SDK is on the roadmap
  • Variables, segments and projects have piled up, and no one knows which are still in use
  • Integrations or workbooks still rely on the retired 1.4 API or the legacy Report Builder
  • Stakeholders ask for spreadsheets instead of opening Analysis Workspace

Services

What we deliver for Analytics

  1. Implementation

    We design what to collect and implement it cleanly, whether that's a new setup or a re-implementation of tracking that no longer matches your site or app.

    • Measurement plan and solution design reference (SDR)
    • Data layer specification your developers can build against
    • Web SDK and Tags setup, or migration from AppMeasurement
    • QA with Adobe Experience Platform Debugger at every release

  2. Custom dashboards

    We build Analysis Workspace projects around the decisions each audience makes, from weekly executive reviews to day-to-day channel reporting.

    • Requirements gathered by audience and decision
    • Analysis Workspace projects curated for each audience
    • Shared segments and calculated metrics, defined once
    • Scheduled PDF or CSV delivery and alerts for unusual changes

  3. Data strategy and measurement planning

    We define with you what to measure and why, and plan how Adobe Analytics fits with the rest of your data and Adobe applications.

    • KPI framework mapped to business questions
    • Report suite, virtual report suite and variable architecture
    • Marketing channel rules and attribution approach
    • Governance for naming, ownership and user access

  4. Ongoing support and optimization

    We keep the implementation accurate as your sites, apps and campaigns change, and train your teams to get more out of it.

    • Regular checks and tracking updates as pages and campaigns change
    • Migration of 1.4 API integrations to the 2.0 API
    • Clean-up of unused variables, segments and projects
    • Training for analysts and report consumers

Practical applications

Analytics in practice

These are illustrative scenarios that show typical situations and approaches. They are not descriptions of specific client projects.

  • Illustrative use case

    Moving tracking to Web SDK

    Situation
    A financial services company runs an older AppMeasurement implementation that few people understand, and it plans to adopt more Adobe applications.
    Approach
    Document the current variables and reports, write a solution design reference, rebuild collection with Web SDK in Tags, and compare old and new data in a test report suite before switching over.
    Intended outcome
    The company has a documented implementation on Adobe's current collection method, ready to share data with other Adobe applications.
  • Illustrative use case

    Dashboards people actually open

    Situation
    A hotel group's leadership asks analysts for weekly spreadsheets because existing reports are hard to read and define bookings and revenue differently.
    Approach
    Interview each audience about the decisions they make, agree on shared metric definitions, and build Analysis Workspace projects with curated components and scheduled delivery.
    Intended outcome
    Leaders review the same dashboards each week, and analysts spend their time on analysis rather than assembling reports.

FAQ

Analytics questions

  • What does an Adobe Analytics assessment cover?

    The assessment compares what's collected with what the business needs to know, reviews report suite and variable settings, processing rules, marketing channels and shared segments, and checks which projects people actually use. You get a prioritized list of fixes, and we then implement them with you.

  • Will we lose historical data if we re-implement?

    No. Data already in your report suites stays there. A re-implementation changes how data is collected from the switch-over date, so we map old variables to new ones, compare both in a test report suite first, and note any breaks in trend for report users.

  • Do we need to move to Web SDK?

    Adobe recommends Web SDK for new implementations, but an existing AppMeasurement setup can keep working. We weigh the effort with you against what it enables, such as collecting data once for several Adobe applications, and implement Web SDK when the move is worth it.

  • What's the difference between Adobe Analytics and Customer Journey Analytics?

    Customer Journey Analytics is a separate Adobe product built on Adobe Experience Platform. It analyzes datasets from many channels through connections and data views, where Adobe Analytics organizes data in report suites. If you're weighing a move, we can review your current implementation and data so the decision rests on what you actually collect.

  • Can you build dashboards for executives as well as analysts?

    Yes. We design separate Analysis Workspace projects for each audience, built from the same shared segments and calculated metrics so the numbers match across them.

Related applications

Applications that work alongside Analytics

  • Personalization

    Adobe Target

    With Analytics for Target, tests and personalization are measured against the same metrics and segments as the rest of your reporting.

  • Customer data

    Adobe Experience Platform

    Web SDK and the Edge Network collect data once for Adobe Analytics and other Adobe applications.

  • Content

    Adobe Experience Manager

    Content and page performance on Adobe Experience Manager sites is commonly measured in Adobe Analytics.

Insights

Related reading

All insights

Other Adobe applications

MarTech overview
Adobe Solution Partner, Bronze

Maverick InnoGarage is an Adobe Solution Partner.

We implement, integrate and support Adobe Experience Cloud applications.

Adobe, the Adobe logo and Adobe product names are either registered trademarks or trademarks of Adobe in the United States and/or other countries.

Start a conversation

Get reporting your teams agree on.

Tell us how you use Adobe Analytics today and where the numbers fall short. We'll scope a practical first step with you.

Talk to an ExpertCall +1 (940) 945-6180